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Edcon injects R11 million towards the National Casual Day

30 January 2013

Johannesburg, South Africa: Edcon, the largest non-food retailer in South Africa, announced today that it will, in partnership with the National Council for Persons with Disabilities (NCPPDSA), sponsor Casual Day as the main sponsor for a three-year period.

Through the sponsorship, the company aims to raise R6 million from ticket sales at all Edcon stores and in addition to the R5million funding contribution towards the project, over the period.  

The Casual Day initiative strives to create awareness about persons with disabilities, opportunities for corporate comradeship, community support and welfare organisation participation. Edcon's involvement in the project forms part of its Corporate Social Investment (CSI) commitment in partnership with both government and the private sector to contribute positively towards enriching the lives of disadvantaged communities in SA.

Dr Urin Ferndale, chief operating officer and executive director at Edcon explains, "Over the past seven years, Edcon has been a supporter of the annual Casual Day Campaign and this entailed being, essentially, a reseller of the Casual Day stickers. This year, Edcon committed to fund the project for another three years where it will continue to act as a caring corporate citizen in an effort to make a meaningful difference to the lives of our people."

All the proceeds generated from the Casual Day sponsorship are to be donated to beneficiaries, including the National Council of Persons with Disabilities, SA Federation of Mental Health, SA National Council for the Blind, Disabled People SA, the Deaf Federation, and Epilepsy SA.

Among the many benefits that Edcon will reap through the support the programme, the company is excited about the future possibility of the National Council for Persons with Physical Disabilities expanding the Casual Day initiative to other African countries such as Namibia, Botswana, Lesotho, Swaziland, Mozambique and Zambia, where Edcon has a presence.

Dr Ferndale concludes, "We are all very proud of the fact that to date, Edcon has managed to raise over R5,7 million for Casual Day and we are excited to continue with the momentum where we will enrich the lives of our communities in SA ."

Casual Day is a fundraising project benefiting persons with disabilities. Each year South Africans are encouraged to dress in casual clothes on the first Friday of September and to wear the Casual Day sticker to show their support for persons with disabilities. This year, Casual Day will take place on Friday, 6th September.


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