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Edcon consolidates advertising spend

24 January 2005

Edcon today announced a decision to consolidate advertising accounts held across the business units under the direction of The Jupiter Drawing Room in a move designed to generate improved efficiencies of scale for the Group.
This will involve Edcon Department Store Division (comprising Edgars, CNA, Boardmans, Red Square and Prato) transferring their advertising business from Gavin Reddy TBWA to The Jupiter Drawing Room who already handle the Edcon Discount Division account (comprising Jet, JetMart, Legit, Jet Shoes).

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