Edgars to transform Boardmans, Red Square, La Senza in a bid to stay alive
Edgars owner Edcon Holdings will soon radically transform Boardmans, La Senza lingerie and Red Square cosmetics as part of its latest recovery plan.
Edcon is southern Africa’s largest non-food retailer. We have been in business for nearly 90 years and operate in stores across South Africa, Namibia, Botswana, Lesotho, Swaziland, Mozambique, Ghana, Zimbabwe and Zambia. We conduct our business under four principal brands: Edgars, Jet, CNA and thank U. Edgars is targeted at middle to upper-income customers. Jet sells quality value fashion, home and beauty merchandise targeted at lower to middle-income customers. CNA is South Africa's favourite stationery store, and the perfect complement to a growing, learning nation. Our thank U rewards programme, which includes 14 million customers on its database, allows members to earn thank U points for their purchases in our stores and with our thank U partners.