The Edcon Board has delegated authority for the day-to-day affairs of each of its divisions to the executive managers. The Executive Management Group (EMG) is mandated to assist in reviewing the operations of and performance of the Group and its subsidiaries, developing strategy and policy proposals for consideration by the Board and implementing the directives of the Board.
CHIEF EXECUTIVE OFFICER
BA Dip Ed (Macquarie University, Australia)
Bernie Brookes was appointed to the board as managing director and group chief executive officer on 30 September 2015. From September 2015 – April 2016, Bernie also held the position of chief executive for Edgars department stores.
Previously, he was chief executive officer of Australia’s largest retail department store group, Myer. Bernie has an extensive career in retail that spans over 40 years. Prior to Myer, where he spent nine years, Bernie spent twenty four years with Woolworths Australia, which included three years working on projects in China, Hong Kong and India.
CHIEF EXECUTIVE: EDGARS
Andrew was appointed as Edgars Chief Executive in April 2016.
Andrew brings with him more than thirty years of significant and diverse retail experience having held local leadership roles in Woolworths, Clicks as well as Edcon in the early 90’s. He also has international experience with House of Fraser and Walmart.
Prior to joining Edcon, Andrew ran a consultancy providing specialist retail advisory services in Africa and Indian retail markets.
CHIEF EXECUTIVE: SPECIALITY STORES
MBA (University of Oxford), B. Bus Sci (Honours) (University of Cape Town)
Andy joined Edcon in August 2008 as a Strategic Assignment Executive, and was appointed as Managing Director: Group Strategy & Edgars Active in February 2014.
In November 2015, he was appointed as Chief Executive: Strategy & Business Development, and 9 months later his appointment as Chief Executive for the Specialty Division followed (July 2016).
Prior to joining Edcon, Andy worked for Accenture and The Seabury Group where he gained a wealth of knowledge and experience in consulting and business development, across a range of industry sectors.
DR URIN FERNDALE
CHIEF EXECUTIVE: JET
Education: BA, BA (hons) MA (University of the Western Cape), DLitt et Phil (University of Johannesburg) Experience: Dr Urin Ferndale was appointed as Chief Executive for Jet in July 2016. Urin served as Joint Interim Chief Executive Officer at Edcon Holdings Limited and Edcon Limited from August 17, 2015 to September 29, 2015.
Prior to that, he was the Chief Operating Officer of Edcon Holdings Limited from September 2009. He also served as the Chief Executive of Retail Operations of Edcon Holdings between September 2007 and September 2009, as well as its Group Human Resources Director since joining in 1999 to 2007.
Urin has served as an Executive Director of Edcon Holdings Limited since 1999. Prior to Edcon, he was employed as Personnel Manager, Human Resources Manager and Labour Relations Manager at several listed companies and parastatal entities.
CHIEF OPERATIONS OFFICER (GROUP COO)
Education: Diploma in Engineering, Mining and Technology obtained from the Technical University of Berlin (1987 – 1992) Experience: Andrew joined Edcon in October 2013 as Chief Executive: Group Sourcing and Planning, Quality Assurance, e-Commerce, Loyalty and Business Intelligence.
In November 2015, he was appointed as Edcon Chief Executive for Business Operations, and in June 2016 became Edcon’s Chief Operating Officer.
Andrew has 23 years’ experience in driving operational, organisational and strategic improvement and transformation initiatives at international level.
In addition to his strategic experience, he has substantive operational knowledge in business models, process re-engineering, supply chain management, sourcing, buying, purchasing and logistics.
Prior to joining Edcon, Andrew worked for Accenture, McKinsey & Company, Arcandor AG and AlixPartners LLP.
CHIEF FINANCIAL OFFICER
Education: Chartered Accountant Experience: Richard joined Edcon in 2012 as Deputy Chief Financial Officer.
Prior to joining Edcon, Richard had a career in investment banking working for both Goldman Sachs and Deutsche Bank, advising on some of South Africa’s largest Mergers and Acquisitions (M&A) transactions. Notably, Richard advised internet billionaire and afronaut, Mark Shuttleworth, on the sale of his business to VeriSign.
Since joining Edcon, Richard has been instrumental in the various debt refinancing and restructuring of the group’s lending facilities.
In June 2016, Richard was appointed as the Group Chief Financial Officer.
CHIEF HUMAN RESOURCES & TRANSFORMATION OFFICER
Education: Melanie has a LLM in Labour Law, LLB, BA (University of Natal) Experience: Melanie joined Edcon in December 2000 as Group Industrial Relations Advisor. In July 2001 she was appointed as the Head of Group Employee Relations, and in October 2007, was appointed as the Head of Human Resources for the Edcon Group.
In 2011, Melanie was given the portfolio of Transformation and in 2016 she also took on the responsibility of Group Corporate Affairs and Communication.
Prior to joining Edcon, Melanie worked for Barloworld.
Melanie has exceptional skills and expertise in Strategic Human Resources, Organisational Development, Transformation and Labour Relations. Her experience in Mergers and Acquisitions together with “best-fit-people” processes in a challenging business environment, adds to her strength of expertise in Human Resources.
CHIEF INFORMATION OFFICER: GROUP INFORMATION TECHNOLOGY
Experience: Anthony was appointed as the Chief Information Officer (CIO) in November 2015.
He has over 20 years’ experience across different retail industries, with over 15 of those in IT.
Anthony has a wealth of experience with a customer centric approach to business technology initiatives and innovation.
Prior to joining Edcon, Anthony headed up IT, Omni-Channel and Commercial Services at Myer, where he delivered organisational change across IT, to support the digitisation of the business.
CHIEF CUSTOMER OFFICER, INVESTOR RELATIONS AND STRATEGIC ASSIGNMENTS
Education: Diploma in Multimedia Studies at the Sydney Graphics College - 1999 Experience: Marianne has diverse experience in blue-chip companies spanning retail, financial services and construction industries, and prior to Edcon was Head of Digital for Myer Department Stores in Australia.
With over 25 years experience, Marianne’s expertise lies in digital strategy and marketing, omni-channel, customer experience, loyalty and customer segmentation, investor relations and business transformation.
Since joining Edcon, Marianne has been a key contributor of the transformation team and is now leading the culture change towards a customer centric organization and responsible for investor relations activities.
CHIEF STRATEGY OFFICER: STRATEGIC ASSIGNMENTS
Experience: Jason has extensive experience in providing consulting services, in operational and general management across Australia and New Zealand, including 13 years’ experience with large retailers.
During this time, Jason was responsible for change management for over 15 Mergers and Acquisitions; enabling business success through strong people, processes, customer and financial leadership.
CHIEF LEGAL COUNSEL AND GROUP SECRETARY
Education: BA (Hons), LLB, HDip in Compliance Experience: Charles joined Edcon in October 2008 as General Counsel and Group Secretary.
He remains actively involved in all Mergers and Acquisitions transactions of the Group, which include the sale of the credit book to Absa for R10bn, acquisition of ALIVE group of companies, sale of the Legit business, as well as the work relating to the Group capital structure, and recently the restructuring of the Group’s debt.
Charles serves as Trustee to the management equity scheme and advisor to the BEE Trust.
Prior to joining Edcon, Charles worked in the financial services industry in legal, governance and compliance roles and consulted to various companies in the motor industry on legal and governance matters.