Edcon is the largest non-food retailer in South Africa. We have been in operation for more than 80 years and have expanded our footprint to include over 1,273 stores through nine different store formats.
Our strategy is underpinned by four key levers: comparable store growth, new space growth, margin expansion and credit.
WE ARE INVESTING IN GROWING RETAIL SPACE BOTH IN SOUTH AFRICA AND BEYOND.
DELIGHTING OUR CUSTOMERS, INSPIRING OUR EMPLOYEES AND CONTRIBUTING TO OUR COMMUNITIES.
Our retail businesses are structured under three divisions: Edgars division, including Edgars, Boardmans, Edgars Active, Edgars Shoe Gallery, Red Square and the Group’s mono-branded stores such as Topshop Topman, Tom Tailor, Dune, Lucky, T.M. Lewin, Lipsy, Salsa, Vince Camuto, Calvin Klein, Inglot, La Senza and Accessorize whose products, are also available through Edgars stores, serves principally middle and upper income markets; Discount division including Jet, JetMart, serves principally middle to lower income markets; and CNA, the Group’s stationery, books, games, movies, music, hi-tech electronics and mobile retailer. The Edcon Credit and financial services division provides credit and insurance products to the Group’s customers. With the launch of its “Thank U” loyalty programme, Edcon now has the largest retail customer database in South Africa with more than 12 million customers, which enables it to provide customers with relevant offers across its suite of retail and financial services products; this programme includes all mono-branded stores in South Africa.